interactive video clip - make it on your own

Someone's let us in again.

This time it was Labuat, this singer who let us take part in her video clip for the song "Soy tu aire".

Actually each one of us can make our own video clip.

Thw FWA favourite site of this month, made by Herraiz Soto & Co., throught this interactive music video clip you're allowed to draw the song while you're listening to it with the use of the mouse as if it were a sort of special brush that reacts to the sounds in the music and the lyrics itself, as well.

Mine is here.

You can do it on your own here.

the amazing potential of re-tweeting

[tip from @misentropy].

two planners in a room

Do you concord with the theory that when the pressure is higher and the risks are bigger the biggest rewards can be achieved?

That’s what W+K London believes. With only 24h to write their paper to send to the APG they put the two planners responsible for the project in a room to write it LIVE for the world, streaming through the internet.

The idea is to increase the pressure, create greater risk and maximize the opportunity of achieving THE GOAL.

More info here, where you can also say hello, tweet or just watch.

first wise words of the day

"If you've got talent, people want more of you. They ask you for this or that or the other thing. They ask nicely. They will benefit from the insight you can give them.

The choice: You can dissipate your gift by making the people with the loudest requests temporarily happy, or you can change the world by saying 'no' often.

You can say no with respect, you can say no promptly and you can say no with a lead to someone who might say yes. But just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.

Saying no to loud people gives you the resources to say yes to important opportunities".

by Seth Godin

design for a better world

You might have already seen this in some cool content / design / technology blog.

No wonder, the initiative is truly nice, indeed.
Seed bombing is a design idea that contributes for a greater cause.

Developed by some designers somewhere in the east these ecological bombs play the role of good and useful weapons that fight global desertification.

Made of a biodegradable shell these capsules contain powerful plant + nutrient seeds that once thrown spread in the areas with greatest desertification they enrich the soil. The capsule moisture helps the plants grow.

Obviously this might seem a bit sophisticated and far from reality. But that’s ok.
Simpler seed bombs might be used as well anywhere – including places you wouldn’t think of, maybe not even where you live.

Check it out [yes, the video is maybe overly ‘funny’]:

multitouch barcelona

I could never define multitouch barcelona better than themselves already do.

They are a recently born interaction design group that explores natural communication between people and technology.

They design inspiring experiences that merge real and digital into a creative environment where people are invited to touch, play, move, feel as they do in the “real world”.

This is one of their initiatives:

Hi, a real human interface.

Hi from Multitouch Barcelona on Vimeo.

To me, this is a truly thought provoking and very creative video that merges the technological functions of a device / gadget from a very personal and human perspective, the best part is that it is well done, being sympathetic and funny to transmit this message.

If you stop sometime to check on their website what this guys have been doing you’ll be marveled as well.

recycle your emotions

This is a beautiful attempt of interfeering in a positive way in the daily life.

[fear, love and anger]

From analising the people, the city and the world's routine, this is an idea that came up to question and re-interpretate spaces, services, rituals and objects - combining somehow design and urbanization - creating innovating experiences that intent to transform into participants those who are normally just spectators.

A cabracega initiative - in Portugal.

In order to help you recycle your emotions and get brand new.

betting to lose weight

I just found this truly useful information somewhere not so common - a gambling blog. Maybe not usual to talk about behavior and what's cathcing on, but a lot related to what this topic is all about.

In very wise words, it's said:

It’s well said that there are two sureties in life ‘death and taxes’, but since time in memorial Man or Woman has also ‘gambled’ and ‘dieted’.

And that's what Stickk does. It combines these two things in order to really encourage fitness and health, having people lose weight.

In the website people create a sort of a "diet game-plan" where they have to lose weight each week or give their money away to a charity of their choice.

If they feel too comfortable about it and end up only making charities and not sticking to the initial plan, people can also choose an "anti-charity" cause to bet against, where if they don't lose the weight they're supposed to, they'll end up donating money to something they don't agree with.

Nice to see gambling and charity can work together harmoniously.

Indeed.

a must watch

It's not from today that everybody keeps [well] saying how social media, social tools, and so on and spreading fast and taking the world.

That is not a true [only] for people who work in advertising. It is a true in people's lives.

Some people think these are something used by cool ad people mostly [which I refuse to listen when it's said], because it actually was adopted by people, "common people" (if I can say like that) - such as you who are reading and me - and then suddenly ad people found its potential for usage on brand's strategies, campaigns and all.

It's also not from today that 'real life' events mention things we are used to talk about in the ad world. And sometimes we find it funny - and often like to think that's the power of we like / believe taking over. And we feel proud.

So here's another must see example:

making history

I tend to enjoy brands that bring to people’s lives a purpose.


Brands that encourage, that have a vision. Brands that like/want to exercise a power [or almost] of making people somehow evolve, being better people (or that at least make clear their statement and leave room for people to do it by themselves). Brands that open room for identification, empathy, proximity. Emotional. Brands that you can say that have everything to do with you – not only because their products or services perform something that is important for you and your way of living [which, of course, IS necessary and most all DO make difference] –, but because you identify with by essence, personality.



That’s why I like Lee so much.
And I guess I don’t even need to say anything else because all I wrote already says it all.

From the pictures you can’t read it all, but you can get the spirit.

You can check out more here.

good scenography makes all the difference.

Format IS content.
[though this isn’t a new discussion].

But it's interesting to check out.
A store right next to Paul Frank's in Amsterdam.
[Which by the way I forgot the name. Which consequently, makes this post almost useless].

about the tower bridge

No need to say anything.
Just a [stolen] thought.
Open for discussion.

[Very interesting for references and analogies on other thoughts].

frame for the moment

If you'd like to check out more, owner's contact on the pic. itself.

[Tip from Bruno Delfino].

the trip

Last week I wrote about a trip I just made through some places in Europe.

Today, I come with some of the things I captured over there to share with you guys.

First you’ll be able to see the videos, pictures come afterwards.

:D

Here’s one for you to check out.

On the rocks – a club at Bank, where I had the pleasure to enjoy the trailer Trash night.

trailer trash from Lia Dutra on Vimeo.

The others, you can see here.

another break

This is the time I take a break and stop writing as a planner, someone who works in the industry of advertising to be just Lia.

I have spent again sometime away, this time doing something awesome: travelling through some countries, getting to know new people and new realities.

And now I’ll tell you guys a bit of how this experience was in a new blog – developed exclusively for this purpose.

There you’ll find tips of interesting places I met, nice places to have fun and other thoughts.

Hope you enjoy.

I’ll be back soon with the link to the fun.

:)
Cheers.

a break

I like interventions.

I like when brands come up with initiatives that call people’s attention.

I like when brands do things in a different way (yet the word ‘different’ itself is already common place and not that much different in fact).

I like when not only brands come up with interventions, just like Improv Everywhere does.
Sometime ago I wrote about an interesting intervention which occurred in the NY subway where no one less than Joshua Bell played his violin for 45 minutes going almost unnoticed. It’s ok that it led us to the conclusion that we’re used to give value to things when they have a certain context – and that moment was pure luxury without a label in fact. But even though the focus is not the same one as in here, it was a very nice intervention.

This is a very nice initiative run on the 23rd Street subway platform in Manhattan. Placards next to everything in the station (pipes, signs, etc.) transformed the place into real pieces of art. The “art gallery”, as we might call it, even counted with a bar, a coat rack and a cellist.

Check the video out.



After that, who needs a museum, art exhibition or anything like that?

I believe more and more we should worry about how to hand relevant things to people. They understand about advertising and they know how it works, so it is always quite interesting when we give them more than just brand promises through concepts, positioning and TVCs.

holiday

Am in Rio again to enjoy the best of Carnival.

Back next week!

X!

what to do in between

Here is Boombox by Kim Ely.
[sharing the experience].

A series of dances on a 100-song-selection.


BOOMBOX from Ely Kim on Vimeo.

Just like Matt sometime ago, but with a slight difference.

While Matt changed the places where he danced, he changes it all.

Can you recognize every single song?

twitter: the barbie’s diary

[the analogy between Twitter and a girly chat room].


[watching number 1 and 2 is funnier]

It’s okay that this video is now so new and in fact it expresses Lisa Nova’s dissatisfaction with Twitter’s technical issues. But it shows so much more…

Micro-blogging has become a new must. Twitter, Jaiku and another one or two services I can’t remember right now have grown enormously popular. So popular that some people just don’t know how to use it [not that there are rules or anything for it].

But I have a few complaints about it.

As wisely posted on the Conversation Agent, consider this:
(I’d like to make of its words, mine).

Twitter is: [in sum]

. searchable content
· a series of micro impressions
· a presence tool
· a social network
· an information hub
· an idea exchange

Which means Twitter sounds just ridiculous when people make of it the Barbie’s diary (as Lisa shows on her – not at all or, yes at all – ironic video. After all, if that’s what it is going to be used for, you may stick with any chat room… it would be just the same. Or at least that’s my point of view.

And maybe you’ll agree. Or maybe this is just my currish, testy comment of the day.

If you’re in the mood of getting to know a bit more about Twitter and its universe of possibilities, some quite interesting services for it have been created:

. Mr. Tweet - helps you easily build meaningful relationships by looking through your network and tweets
. Just tweet it – a collection of links that offer services for Twitter
. Business Uses for Twitter
. Twitter for brand management
. Integrated Twitter Search

These were the some I could collect in a few minutes.

Have fun.

decoration for your house, office...

For the iPhone passionates, here’s an interesting coasters-set developed by Meninos.

If you liked it, you can buy at their [online] shop.

Or at least take a look at some other stuff the guys design. Really cool work.

chrome

Google is not exactly known for advertising.

When it does, it’s in a quite simple way [and not because of that it means less].

Sometime ago I wrote about the Google Chrome launch. Now I come again with a very nice film exhibited in Japan.

With the quick stop motion video they show the easy idea of a light and faster browser.


[the tip is from Bruno Delfino].

bigger and bigger

“we are living in a century of idea diffusion”
[Seth Godin]

Not only in our business but in the entire global market presentations are a key tool. Presentations are big.

Doesn’t matter which element you make use of, it has to sell. You can try product demos, videos, a movie clip or anything else. What you need to do in inspire, leave your message and cause impact.

Some people are famously known for their amazing ability on doing that and Bill Gates isn’t getting behind.

On his new philanthropic asset, during a presentation which gathered technology and entertainment professionals, he released a glass with mosquitoes at the audience to make a point about the danger of malaria [once it’s transmitted through them]. According to him, they couldn’t [obviously] transmit the disease but the point was questioned to be effective or bad taste.

I would say it was at least strong [unusual, to say the least].

My only point in my little experience compared to the kings is: no matter what element you make usage of, what you have to do is use it right.

why simplicity is the big thing

You’ve probably read here about how I enjoy simplicity.

You’ve probably read it in many places else.

You might have even read some years ago when people and magazines and marketers and so many others started talking about it.

Apple became quite famous when it broke the complexity thing in technology with all its products and communication. When lots of people found annoying and frustrating, someone came to simplify all matters.

Google also followed the same path, so successfully for rescuing people from the dark side of the web complexity.

Lots of brands beloved all over the world, are loved because they’re simple. Because they send the exact message right through. Because they don’t waste time [people’s time] with thousand messages, thousand benefits, thousand attributes and so on. They are objective and conclusive on what they need to say.

And I believe it works pretty fine like that because they know who they are.

Some great examples are Innocent, Help, and so many others which I’m certain you know of, since this is not the first time this is talked about in the world.

And the reason why I’m recapping all that, is just because of this:

[the link here].

I guess that to keep it simple I don't need to say anything further.

global warming

They say our efforts are useless, and that the world in its nature is taking care of it by itself.



But it doesn’t cost us anything to give a little help. Which is why I agree and support the World Hour cause.

Organized by WWF all over the world, Brazil is going to be part of it for the very first time. On march 28th lights will go down for one hour at night, trying to aware people even more about the adoption of new habits and mobilize them symbolically [yet practically].

To make your part, you can subscribe here.

new media trends

Today, the new Urban Lifestyle Report was launched.

Interesting on its theme, on Tomas Nihlén’s (the editor in chief and one of the writers) words,

“since this is the first issue of 2009 it would be almost unheard of not to do some predictions for this year. But I will keep it short and (hopefully) sweet. Basically just some of the things I’m contemplating right now in regards to new media and consumer trends. But just focus on a couple of interesting things rather than everything going on right now in this field”.

Its main issue is the crystal ball theme, which brings different people's thoughts on what will happen in new media during 2009 and.

Light but not least it’s got specific thoughts on certain issues.

Worthy to try it out.